Types of Digital Marketing
Digital marketing is marketing or advertising your product or service or business through variety of digital channels. Digital marketing is very important to grow your business .
Digital marketing is divided into different types, they are :
SEO – Search Engine Optimization
PPC – Pay Per Click
Content marketing
SEM – Search Engine Marketing
Social Media Marketing
Mobile Marketing
Email Marketing
Affiliate Marketing
1.SEO
SEO or Search Engine Optimization, makes your content to rank in top of search engines. By this your website will be on top for the users who are actively searching for what you offer.
In SEO, you need write the keywords that the users are using to search for information online. You need to write the content around these terms.
Approximately 81% of audience estimated to conduct online research before purchasing any thing. If you want to reach more people online and boost your sales, you need to ensure that SEO is a business priority.
2.PPC
PPC or Pay-per-click on refers to paid advertisements and promoted results in search engine. This is a short-term form of marketing, that means if you pay the ad exists and if you are not paying, the advert not exists. Like SEO, PPC is also one of the way to grow traffic to your business online.
Pay-per-click ads are visible at the top and sides of a page of search results, the ads which you see while browsing the web and the ads before YouTube videos and in ads in mobile apps
3.Content marketing
Content Marketing is one of the type of digital marketing which focuses on content creating and promoting, to generate leads and boost your sales. The content may be in the form of a blog or social media posts or videos or infographics or podcasts etc. The good content and user-friendly content attracts new clients.
While writing content you must keep your target audience in mind. Quality content boosts your sales and also builds brand reputation, trust, and loyalty of the customer. All digital marketing channels are heavily dependent on the content.
4. SEM – Search Engine Marketing
Search Engine Marketing or SEM is the paid model of search engine marketing. With the use of SEM, the business can buy advertising space which appears on the SERPs. Creating a link among search engine marketing and PPC is an imperative a part of Search Engine Marketing.
It is easy to identify the search results on Google. A little “Ad” sign appears at starting of the URL.
By using SEO and SEM combination, you can boost your website traffic and increase your Click Through Rate (CTR).
5. SMM :
Social media marketing is a very crucial part of the digital marketing strategy of every business. Promoting your brand on various social media channels, will boost your website traffic and your social media pages, will generate leads, and also increase brand awareness.
Social media marketing overlaps with other forms of digital marketing like SEO, SEM, PPC, and Content Marketing.
Some of the social media channels are Facebook, LinkedIn, Twitter, Pinterest, YouTube, Instagram and Snapchat
6.Mobile Marketing
Now a days, people are using smartphones more and their mobiles are a one-stop platform for everything they required. Mobile marketing can be done by using any app or SMS.
Apps are becoming popular on the mobile phone. So, your app may engage more people than the website. So, you can create a simple, user-friendly app and send regular push notifications through that app. You can also SMS about special offers and coupons
7. Email Marketing
Email marketing is sending emails to users to promote the business. By using newsletter you can build on email marketing. The best email marketing campaigns include a list of subscribers earned by your content. The users who subscribe on their own, are most interested in your brand, and you need to target them properly. Email marketing is used to create brand awareness, build a loyal customers network , and take a honest feedback from your customers.
8. Affiliate Marketing
Affiliate marketing is a type of digital marketing where our business partners up with another business and promotes our business on their website or app. Affiliate marketers sell other people’s business or service or products and receive a commission on each lead.Using affiliate marketing helps you to expand your reach.